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<title>Brightcove News Feed</title>
<description>This channel features the latest Brightcove news.</description>
<link>http://www.brightcove.com</link>
<language>en-us</language>
<copyright>Copyright 2006 Brightcove</copyright> 
<managingEditor>tmach@binaryminds.com (Tom Mach)</managingEditor> <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.brightcove.com/bc_pressreleases" type="application/rss+xml" /><item>
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	 <title>Warner Music Group &amp; Brightcove Unveil New Video Initiative</title>
	 <description>Deal Further Expands WMG&amp;apos;s Video Content Monetization OpportunitiesNew York, October 26, 2006 - Warner Music Group (NYSE: WMG) and Brightcove, an Internet TV pioneer, announced today an agreement to offer consumers easy-to-use, on-demand access to WMG&amp;apos;s extensive catalog of music-based video content including music videos, artist interviews, live performances, and &amp;quot;behind the scenes&amp;quot; footage from its award-winning artists and labels.  This agreement further increases WMG&amp;apos;s opportunities to make its video catalog commercially available in the digital space as well as marking a first for the Company to commercially distribute its video content directly to consumers.  Across WMG&amp;apos;s network of artist and label web sites, consumers can use the new, interactive, web-based Brightcove video players, which require no download and can be customized by each artist and record label.  The Brightcove Internet TV service allows WMG to monetize its video content on an ad-supported basis, through a pay-per-view model or other paid basis.   In making the announcement, Alex Zubillaga, Executive Vice President, Digital Strategy and Business Development, WMG, said, &amp;quot;We want to give music fans many different, entertainment-rich ways to experience our extensive video catalog and the new content artists are creating everyday for the digital space.  Partnering with Brightcove is an important step in expanding those efforts as well as reaching consumers directly from an increasing number of digital platforms.&amp;quot;  &amp;quot;Music content is incredibly popular with Internet audiences, and the Warner Music Group has an amazing catalog of music-related video content,&amp;quot; said Jeremy Allaire, chairman and chief executive officer, Brightcove. &amp;quot;By using Brightcove, WMG will be able to bring that content directly to their fans in an experience that communicates their brands, takes advantage of powerful social networks, and opens new sources of revenue.&amp;quot; Additionally, as part of the agreement with Brightcove, WMG expects to reach new audiences and generate advertising revenues through a host of new syndication partners, social networks and informal sharing.   For example, music fans can easily add the video players to their blogs, web sites, and personal profile pages using the player sharing services provided by Brightcove.  Advertisers will have the opportunity to create packages around the video players and Brightcove and WMG can sell, and Brightcove will deliver, these advertisements and share in the revenue.  About Warner Music GroupWarner Music Group (NYSE: WMG) became the only stand-alone music company to be publicly traded in the United States in May 2005.  With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Atlantic, Bad Boy, Elektra, Lava, Maverick, Nonesuch, Reprise, Rhino, Rykodisc, Sire, Warner Bros. and Word.  Warner Music International, a leading company in national and international repertoire operates through numerous international affiliates and licensees in more than 50 countries. Warner Music Group also includes Warner/Chappell Music, one of the world&amp;apos;s leading music publishers.  For more information, visit www.wmg.com.About Brightcove Brightcove is an open Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. Founded by Internet pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts, Brightcove is a private company led by a management team that includes senior executives from Allaire, Macromedia, ATG, Comcast, MTV Networks, Lycos, News Corp., MediaVest, and Discovery Networks.###Contacts: Amanda CollinsWarner Music Group212/275-2213Amanda.Collins@wmg.comLesley Gold of SutherlandGoldFor Brightcove866-262-7373 ext 102lesley@sutherlandgold.com&lt;BR/&gt;&lt;BR/&gt;Warner Music Group &amp; Brightcove Press Release&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231299" height="1" width="1"/&gt;</description>
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 	 <pubDate>Thu, 26 Oct 2006 00:00:00 EST</pubDate>
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	 <title>And Now a Few Words From the Future: Q&amp;A with Adam Gerber</title>
	 <description>What&amp;apos;s the Brightcove plan?&amp;quot;In a world where distribution is less constrained, there will be a big base of programmers who aren&amp;apos;t corporate media giants, and they will need a simple, robust offering to enable them to deliver content to consumers.&amp;quot; &lt;BR/&gt;&lt;BR/&gt;Jonah Bloom, Advertising Age&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231300" height="1" width="1"/&gt;</description>
     <link>http://feeds.brightcove.com/~r/bc_pressreleases/~3/196231300/press_releases.cfm</link>
 	 <pubDate>Mon, 28 Aug 2006 00:00:00 EST</pubDate>
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	 <title>The Growing Potential of Prosumer-Produced Video Content</title>
	 <description>Peeler, Otalvaro and DePew are just three examples from a growing army of video producers who should not really be lumped in with the consumer content generators who&amp;apos;ve stolen so many headlines this year. Sure, like your average YouTuber, they&amp;apos;re benefiting from new technologies and the long-tail economy and are bringing a consumer sensibility to their work. But they&amp;apos;re also making use of professional experience and are building businesses, not just entertaining their friends. What&amp;apos;s more, through their experience and ability in targeting interest groups, as well as new technology and service providers such as Brightcove or Roo, they can find meaningful audiences across a range of sites -- audiences that can be measured and, most importantly, can be re-aggregated into the kinds of numbers that actually mean something to advertisers. &lt;BR/&gt;&lt;BR/&gt;Jonah Bloom, Advertising Age&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231301" height="1" width="1"/&gt;</description>
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 	 <pubDate>Mon, 14 Aug 2006 00:00:00 EST</pubDate>
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	 <title>Lycos and MTV Networks Veterans Join Brightcove Management Team</title>
	 <description>Key Hires Expand Leadership Foundation for Continued Rapid Growth and New International ExpansionCAMBRIDGE, MASS - JULY 17, 2006 - Internet TV pioneer Brightcove announced today two key additions to its management team. Scot Rosenblum has been named chief financial officer (CFO), bringing deep experience in the financial and operational management of high growth companies. MTV Networks veteran Tony Dunaif will join as vice president for content partnerships and international development, with an extensive track record of success in cross-platform, international media businesses. &amp;quot;Scot and Tony round out our leadership hires and, together with our seasoned executive management team, provide a world class foundation for growth and expansion&amp;quot; said Jeremy Allaire, founder and chief executive officer of Brightcove. &amp;quot;They bring tremendous perspective and experience as we forge relationships and build our business around the world.&amp;quot;Scot Rosenblum has more than 20 years of experience as a financial executive. Scot served as the Senior Vice President of Global Mergers and Acquisitions and Strategic Planning at Lycos and was responsible for the strategic planning, acquisitions and minority investments. Before joining Lycos, Scot co-founded and served as the Executive Vice President and Chief Financial Officer of Individual Investor Group. During this time, he guided the company through its initial public offering, oversaw operations, sales and marketing. Scot joins Brightcove from WordWave where he was CFO. As part of his CFO responsibilities, Scot helped WordWave refinance the company, grow revenues and profits through internal product launches and acquisitions and sell the company to a strategic buyer.  Tony Dunaif most recently served as Senior Vice President for Business Development and Strategy at MTV Networks. He successfully oversaw the identification and development of new businesses, revenue streams and strategic plans that supported and enhanced the MTV brand. He played a key role in developing initiatives in the worlds of Hispanic Media, Video on Demand, HDTV, Broadband, Gaming, Wireless, Satellite Radio, and other forms of new media. Dunaif was also one of eight MTVN Diversity Leaders charged with furthering the company&amp;apos;s successful diversity initiative.  Prior to MTV, Dunaif held key positions with the Markle Foundation, Grey Entertainment &amp;amp; Media, DCA Advertising and Wunderman. About BrightcoveBrightcove is an open Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. Founded by Internet pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts, Brightcove is a private company led by a management team that includes senior executives from Allaire, Macromedia, ATG, Comcast, Lycos, News Corp., MediaVest, and Discovery Networks.  # # # &lt;BR/&gt;&lt;BR/&gt;Brightcove Press Release&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231302" height="1" width="1"/&gt;</description>
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 	 <pubDate>Mon, 17 Jul 2006 00:00:00 EST</pubDate>
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	 <title>Sony BMG Chooses Brightcove To Launch New Internet Video Initiative</title>
	 <description>Brightcove to Provide Comprehensive Broadband Video Capabilities Including Video Distribution, Syndication Services, and Advertising Sales. CAMBRIDGE, MASS - June 19, 2006 - Brightcove, an Internet TV pioneer, announced today that SONY BMG MUSIC ENTERTAINMENT will use Brightcove to deliver broadband video in new video players deployed across its network of artist and label websites, offering consumers on-demand access to music videos, interviews, live performances, and behind the scenes footage from its extensive catalog of videos. The broadband video initiative, currently named &amp;quot;Musicbox Video,&amp;quot; will show content from across the entire SONY BMG library. The &amp;quot;Musicbox Video&amp;quot; players have been customized with specialized video content for individual label and artist sites. Consumers will be treated to a rich-media Flash experience featuring playlists with top videos and genres, &amp;quot;share with a friend&amp;quot; functionality, and RSS syndication feeds. The players, which are web-based and require no download, will be continuously updated with newest and hottest videos from SONY BMG artists. SONY BMG plans to use broadband video to generate advertising revenues. Advertisers will have a variety of options for reaching their audiences and achieving their marketing objectives - from video pre-roll to innovative video overlays, sponsorships, and other integrated packages. Brightcove will sell and deliver these advertisements. Leading brands DreamWorks Animation SKG and HP will be among the first advertisers to have their marketing delivered in the new video player, promoting the release of a new animated film, &amp;quot;Over the Hedge.&amp;quot; Fans will be able to watch high-quality, free-to-user, streaming videos on demand, and easily add video to their blogs, websites, and profile pages using the player sharing services provided by Brightcove. In addition, website publishers and other marketing partners can syndicate players to their sites to engage their consumers with video entertainment. SONY BMG&amp;apos;s main musicbox player is available today at www.sonybmg.com/musicbox/video/. This page also features links more than 40 individualized players, including those for the company&amp;apos;s labels and artist sites. About BrightcoveBrightcove is an open Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. Founded by Internet pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts, Brightcove is a private company led by a management team that includes senior executives from Allaire, Macromedia, ATG, Comcast, Lycos, News Corp., MediaVest, and Discovery Networks. About SONY BMG MUSIC ENTERTAINMENTSONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. SONY BMG MUSIC ENTERTAINMENT is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.# # #&lt;BR/&gt;&lt;BR/&gt;Brightcove &amp; Sony BMG Press Release&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231303" height="1" width="1"/&gt;</description>
     <link>http://feeds.brightcove.com/~r/bc_pressreleases/~3/196231303/press_releases.cfm</link>
 	 <pubDate>Mon, 19 Jun 2006 00:00:00 EST</pubDate>
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	 <title>Questions for Brightcove CEO Jeremy Allaire</title>
	 <description>For over a year, the former chief technology officer at Macromedia has been working to develop an approach to video distribution and syndication that&amp;apos;s as flexible as possible, both from the standpoint of the content producer and the end user... Under his leadership, Brightcove has struck distribution deals with The New York Times Company, Discovery and TiVo, among others. &lt;BR/&gt;&lt;BR/&gt;Zachary Rodgers, ClickZ&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231304" height="1" width="1"/&gt;</description>
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 	 <pubDate>Mon, 5 Jun 2006 00:00:00 EST</pubDate>
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	 <title>Brightcove and Limelight Networks Team to Deliver Internet TV</title>
	 <description>STREAMING MEDIA EAST, NEW YORK, NEW YORK - May 23, 2006 - Internet TV pioneer Brightcove and Limelight Networks, the world&amp;apos;s leading Internet content delivery network for digital media, today announced a strategic partnership to bring advanced services and next-generation business models to the growing Internet TV industry. The highlights of the partnership between Brightcove and Limelight include:  --Brightcove will use Limelight&amp;apos;s massively scalable, high-performance digital media content delivery network to distribute Internet TV content published through Brightcove to audiences worldwide. Using Brightcove, content owners of any size will automatically have access to Limelight&amp;apos;s industry-leading delivery infrastructure--ensuring a high-quality media experience for their audiences. --Through the Limelight content delivery network, Brightcove will support distributing broadband video in a variety of formats (including Adobe Flash streaming video, Windows Media video, and MPEG-4) to a wide range of Internet-connected devices, including PCs, handheld devices, and home-networked TV sets. --By working together, Brightcove and Limelight will accelerate the adoption of innovative Internet TV business strategies including both pay media sales and the next-generation of broadband video advertising--providing aggregated, targeted audiences to advertisers, great experiences for consumers, and new revenue opportunities for content owners. &amp;quot;We chose Limelight Networks as our strategic partner for content delivery because they share our commitment to enabling innovative business models and their global delivery infrastructure has the proven capacity, reliability, and performance that media companies, web publishers, and consumers are demanding from Internet TV,&amp;quot; said Jeremy Allaire, chief executive officer at Brightcove. &amp;quot;Partnering with Limelight, we are expanding the reach of Internet TV by giving any video publisher the ability to seamlessly create extremely high-quality Internet TV experiences that automatically leverage the state-of-the-art in broadband media delivery.&amp;quot; Using Limelight&amp;apos;s ultra-scalable broadband content delivery services, Brightcove can reliably deliver interactive, rich-media experiences that go well beyond what traditional broadcast and cable TV can offer. To that end, Limelight provides over 200 gigabits per second of Adobe Flash Media streaming delivery capacity online to enable Brightcove to meet the broadband publishing and distribution needs of its growing customer base of video content producers.&amp;quot;Brightcove&amp;apos;s vision for the future of TV--where consumers can watch and interact with millions of on-demand broadband channels delivered through the Internet and content creators can reach global audiences with a truly open distribution platform--is driving innovation across the media industry,&amp;quot; said Bill Rinehart, chief executive officer at Limelight Networks. &amp;quot;To make their vision a reality, we are working together to give media companies access to our content delivery platform, which provides the flexibility and scalability necessary to distribute massively large video and music files across multiple platforms to audiences of any size.&amp;quot;About BrightcoveBrightcove is an open Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. Founded by Internet pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts, Brightcove is a private company led by a management team that includes senior executives from Allaire, Macromedia, ATG, Comcast, Lycos, News Corp., MediaVest, and Discovery Networks.About Limelight NetworksLimelight Networks is the industry&amp;apos;s highest performance content delivery network for digital media, providing massively scalable, global delivery solutions for on-demand and live Internet distribution of video, music, games and downloads. Limelight Networks&amp;apos; infrastructure is optimized for the large object sizes, large content libraries, and large audiences associated with compelling rich media content. Limelight is the content delivery network of choice for more than 500 of the world&amp;apos;s top media companies, including Akimbo, ABC Radio Networks, Belo Interactive, &amp;quot;BuyMusic&amp;quot; @ Buy.com, DreamWorks, LLC, IFILM, Marimba, MSNBC.com, NC Interactive, NPR, Real Networks Rhapsody, Radio Free Virgin, Valve Software, and Xbox Live. For more information, visit: http://www.llnw.comBrightcove Press Contact:Amy JanzenThe SutherlandGold Group415-934-9600 x304amy@sutherlandgold.com Limelight Networks Press Contact:Wynne AhernCommunication Strategies, LLC510-658-8870wynne@commstrat.net &lt;BR/&gt;&lt;BR/&gt;Brightcove &amp; Limelight Networks Press Release&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231305" height="1" width="1"/&gt;</description>
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 	 <pubDate>Tue, 23 May 2006 00:00:00 EST</pubDate>
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	 <title>About.com Launches Brightcove Player to Enhance Broadband Video Content</title>
	 <description>NEW YORK--May 22, 2006--About.com today announced the launch of a new streaming video player that will support expansion of the amount of high-quality broadband video content offered and enhance the viewing experience on the site. The new player developed by Brightcove - an Internet TV pioneer - offers advertisers new opportunities via contextual advertising and bundled syndication packages targeting niche audiences. About.com is a top 10 content Web site that offers practical consumer information and advice with more than 1.3 million pieces of original content, including video programming. About.com plans to continue to expand its content offering. &amp;quot;Our partnership with Brightcove is an important aspect of our strategy to extend our deep text and pictures content into the broadband arena,&amp;quot; said Scott Meyer, president and chief executive officer of About.com. &amp;quot;About.com&amp;apos;s new player marks our latest move to scale our high-quality online video offering and to offer advertisers unique and compelling ways to reach our consumers.&amp;quot; &amp;quot;About.com is a leading new media company that is creating the type of content that is in demand, and it&amp;apos;s innovating to take advantage of the new opportunities being shaped by Internet TV and broadband channels,&amp;quot; said Jeremy Allaire, founder and chief executive officer of Brightcove. In February, The New York Times Company and Brightcove announced a multi-year agreement that allows for the distribution of broadband video content across any of the Times Company&amp;apos;s online properties, which include About.com, as well as the opportunity for syndication of content to other sites. About.com&amp;apos;s original video host programming, which debuted in 2004 in its Style channel, has rolled out in recent years to include videos on its Home &amp;amp; Garden, Gadgets and Health channels. Hosted by recognized experts, the video content is featured on About.com&amp;apos;s homepage and integrated within its relevant content channels. All videos are now available on About.com&amp;apos;s Brightcove player. About About.com Founded in 1996, About.com is the leading online source for original consumer information and advice and was acquired in March 2005 by The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion. The New York Times Company includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company&amp;apos;s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. About Brightcove Brightcove is an open Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. Founded by Internet pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts, Brightcove is a private company led by a management team that includes senior executives from Allaire, Macromedia, ATG, Comcast, Lycos, News Corp., MediaVest, and Discovery Networks.&lt;BR/&gt;&lt;BR/&gt;About.com &amp; Brightcove Press Release&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231306" height="1" width="1"/&gt;</description>
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 	 <pubDate>Mon, 22 May 2006 00:00:00 EST</pubDate>
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	 <title>TiVo to Offer Video From the Internet In Brightcove Deal</title>
	 <description>TiVo Inc., in a push to add features that could help its digital video recorder stand out from rivals, reached an agreement with Brightcove Inc. that will let TiVo users download and watch video from the Internet on television sets. Closely held Brightcove of Cambridge, Mass., will allow companies that use its system for distributing video over the Internet to make their shows available to TiVo users. Brightcove plans to start offering video from six to 12 programmers to TiVo users in June, though it didn&amp;apos;t identify the programmers. The companies using Brightcove to publish video over the Internet include New York Times Co., Oxygen Network and SmartMoney, a finance magazine published by Hearst Corp. and Dow Jones &amp;amp; Co., publisher of The Wall Street Journal.&lt;BR/&gt;&lt;BR/&gt;Nick Wingfield, Wall Street Journal&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231307" height="1" width="1"/&gt;</description>
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 	 <pubDate>Wed, 10 May 2006 00:00:00 EST</pubDate>
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	 <title>TiVo Hooks Up With Internet Video And Ad Sales Service</title>
	 <description>TiVo will unveil Tuesday a deal that will enable about 400,000 subscribers who have their machines connected via broadband Internet access to use their TVs to watch Web videos delivered by Internet video and ad sales service Brightcove. Specific programs to be offered possibly as early as June have not been named, but Brightcove clients include Discovery Communications, MTV Networks, Reuters, The New York Times, National Lampoon, SmartMoney and Farmers&amp;apos; Almanac TV. Brightcove CEO Jeremy Allaire says, &amp;quot;You can expect music videos, news, lifestyle and health, and teen content.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;David Lieberman, USA Today&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231308" height="1" width="1"/&gt;</description>
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 	 <pubDate>Wed, 10 May 2006 00:00:00 EST</pubDate>
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	 <title>TiVo &amp; Brightcove Partner to Deliver Broadband Content to TiVo Subscribers</title>
	 <description>ALVISO, CA - May 10, 2006 - TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVR), and Brightcove, an Internet TV pioneer, today announced an agreement that will enable broadband video published through Brightcove to be distributed directly to TiVo subscriber set top boxes.&amp;quot;TiVo has revolutionized television viewing and Brightcove is bringing about major changes in consumer viewing of broadband-delivered video,&amp;quot; said Tom Rogers, President and CEO of TiVo.  &amp;quot;Through this new partnership the process of delivering Internet based video to TiVo users will be significantly facilitated.&amp;quot;Under terms of the agreement, Brightcove and TiVo will phase in a number of content partners and new downloading capabilities for a number of possible content partners of TiVo&amp;apos;s going forward. The partnership will provide a method for almost any publisher of broadband video using Brightcove&amp;apos;s Internet TV services to distribute content to TiVo subscribers.  It also opens the possibility of monetizing the distribution through advertising, subscription plans, or pay-per-view.  Initially, all content will be offered for free to TiVo subscribers and may carry advertising within the content.&amp;quot;TiVo has been a powerful factor increasing consumer choice and control over television viewing experiences. The Brightcove partnership will further empower consumers by allowing TiVo subscribers to find broadband video content via their TiVo or PC and send that content directly to their TiVo box where they can view it whenever they choose,&amp;quot; said Jeremy Allaire, founder and CEO of Brightcove.  &amp;quot;TiVo subscribers will gain access to the largest, most powerful content platform ever offered - the Internet.  If it&amp;apos;s on Brightcove, you&amp;apos;ll be able to watch it on your TV using your TiVo box.&amp;quot;As part of this agreement, TiVo and Brightcove will work together over the coming months to add additional partners for the distribution of their broadband video content to TiVo subscribers.Broadband video content from Brightcove will be made available to any TiVo &amp;quot;Series2&amp;quot; DVR connected to the Internet.   TiVo subscribers will be able to discover this content directly in the TiVo Central content management area on the TiVo box. About BrightcoveBrightcove is an open Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. Founded by Internet pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts, Brightcove is a private company led by a management team that includes senior executives from Allaire, Macromedia, ATG, Comcast, Lycos, News Corp., MediaVest, and Discovery Networks.About TiVo Inc.Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo&amp;apos;s DVR functionality and ease of use, with such features as Season Pass&amp;quot; recordings and WishList searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo&amp;apos;s DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos.  With innovative features, such as TiVoToGo&amp;quot; transfers and online scheduling, TiVo is expanding the notion of consumers experiencing &amp;quot;TiVo, TV your way.&amp;quot; The TiVo&amp;apos; service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.TiVo, Series2, &amp;apos;TiVo, TV your way.&amp;apos; Season Pass, WishList, TiVoToGo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. and its subsidiaries worldwide. (c) 2006 TiVo Inc. All rights reserved.This release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, TiVo&amp;apos;s service and marketing plans, future pricing strategies, and other factors that could affect future results. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, &amp;quot;believe,&amp;quot; &amp;quot;expect,&amp;quot; &amp;quot;may,&amp;quot; &amp;quot;will,&amp;quot; &amp;quot;intend,&amp;quot; &amp;quot;estimate,&amp;quot; &amp;quot;continue,&amp;quot; or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in product development, competitive service offerings and lack of market acceptance, as well as the other potential factors described under &amp;quot;Factors That May Affect Future Operating Results&amp;quot; in TiVo&amp;apos;s public reports filed with the Securities and Exchange Commission, including tTiVo&amp;apos;s Annual Report on Form 10-K for the fiscal year ended January 31, 2006. TiVo cautions you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.&lt;BR/&gt;&lt;BR/&gt;TiVo &amp; Brightcove Press Release   Click Here for the TiVo &amp; Brightcove FAQ&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231309" height="1" width="1"/&gt;</description>
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 	 <pubDate>Wed, 10 May 2006 00:00:00 EST</pubDate>
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	 <title>Brightcove Announces Open Commercial Preview</title>
	 <description>Open Commercial Preview Gives Video Content Owners and Broadband Programmers Ability to Use the Brightcove Internet TV Services for Free BOSTON, MA - Wednesday April 26, 2006 - Brightcove, a pioneer in Internet TV, announced it is making the standard edition of its Internet TV service available through a free, open commercial preview.  The Brightcove Internet TV service gives anyone with video content from independent producers to major media companies to marketing teams the ability to easily build broadband TV channels and distribute their video through the Internet. The open commercial preview will offer individuals and organizations the ability to use Brightcove in advance of the full commercial release at no cost.  &amp;quot;Internet TV has tremendous momentum in the marketplace today, and we&amp;apos;re seeing a wide range of content owners and creators quickly moving into broadband programming and distribution,&amp;quot; said Adam Berrey, vice president of marketing and strategy for Brightcove.&amp;quot; By opening our commercial preview, we&amp;apos;re giving anyone who wants to become a broadband programmer the ability to start using the services they need to publish and distribute their video on the Internet today.&amp;quot;  Brightcove plans to launch the full commercial release of their Standard Services in the summer of 2006. At that time the company plans to announce a variety of service plans including options to pay for usage of the service as well as plans that allow broadband programmers to use the Brightcove services at no cost, and generate revenue, by participating in an advertising network or offering videos for sale and rental.  Today a variety of major programmers including Discovery, National Lampoon, and Oxygen are distributing broadband channels with the Brightcove Premium Services, which have been commercially available to selected customers since the beginning of 2006.  The Brightcove Premium Services are designed to meet the needs of large media companies and major brand marketers with complex broadband programming requirements. The Brightcove Standard Services are designed to address the requirements of smaller media companies, independent producers, broadband start-ups, and marketing teams who want to build broadband channels and distribute their video through the Internet.  About BrightcoveBrightcove is an Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. Founded by Internet pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts, Brightcove is a private company led by a management team that includes senior executives from Allaire, Macromedia, ATG, Comcast, Lycos, News Corp., MediaVest, and Discovery Networks. For Press Only:  Lesley Gold, Lesley@sutherlandgold.com, 866-262-7373 x102For Content Creators and other information visit www.brightcove.com &lt;BR/&gt;&lt;BR/&gt;Brightcove Press Release&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231310" height="1" width="1"/&gt;</description>
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 	 <pubDate>Thu, 27 Apr 2006 00:00:00 EST</pubDate>
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	 <title>Brightcove Acquires MetaStories Expanding Its Internet TV Service with Powerful Rich-Media Publishing Capabilities</title>
	 <description>CAMBRIDGE, MA AND SEATTLE, WA&amp;amp;ndash;MARCH 20, 2006&amp;amp;ndash;Internet TV pioneer Brightcove announced today it has acquired Seattle-based MetaStories, expanding the rich-media publishing capabilities Brightcove will offer independent producers and media companies through its Internet TV service.&amp;quot;Internet TV is fundamentally about delivering video programming through interactive, rich-media experiences that go well beyond what traditional broadcast and cable TV has offered,&amp;quot; said Jeremy Allaire, founder and chief executive officer of Brightcove. &amp;quot;MetaStories&amp;apos; rich-media publishing tools complement the Brightcove Internet TV service and significantly expand our ability to meet the broadband publishing and distribution needs of media companies.&amp;quot;Founded in 2000, MetaStories has become a leading provider of rich-media publishing solutions, used by a wide variety of top-tier media companies including Yahoo!, MSN, USATODAY.com, Discovery Networks, National Geographic, and Scripps Networks. These companies leverage MetaStories tools to produce innovative rich-media, video, and interactive content that ranges from Kevin Sites breakthrough Hot Zone on Yahoo! to Scripps Networks pioneering delivery of narrowcast broadband channels.   &amp;quot;We have been working closely with a wide variety of media companies to solve their rich-media publishing challenges, and we&amp;apos;re seeing a convergence between the needs of traditional print publishers and video programmers as they both move into the Internet TV space,&amp;quot; said Brian Monnin co-founder and chief executive officer of MetaStories. &amp;quot;By joining Brightcove we are in a perfect position to meet the expanding needs of our existing customers and to help create a broad Internet TV service that will give any media company the ability to easily deliver compelling broadband experiences that include video and other content.&amp;quot;&amp;quot;Internet content is not a side business for Scripps, it is core to our model of serving our consumers,&amp;quot; said Channing Dawson, SVP, Emerging Media, Scripps Networks. &amp;quot;Companies such as Brightcove and MetaStories are enabling content providers with tools and distribution to reach our consumers with innovative content, while retaining a very clear brand identity.  We anticipate that this match up will yield even greater and more targeted services for media companies throughout the U.S.&amp;quot; The Brightcove Internet TV service allows content owners to simply and easily harness the power of the Internet to distribute content and build broadband businesses. Brightcove is already working with a wide variety of media companies including cutting-edge small production companies such as Barrio 305 in Miami, established cable networks such as Oxygen, global news networks such as Reuters, and diversified media companies such as the New York Times Company.MetaStories main product, StoryMaker, is a rich-media publishing tool for producing interactive Flash content. StoryMaker is available as an on-demand service, and it is used by interactive producers to quickly and easily assemble video, graphics, text, and audio into custom multimedia experiences. StoryMaker gives everyone from large media companies to small production firms the ability to quickly and easily produce high-quality broadband experiences based on custom templates. &amp;quot;As Yahoo! News made its first forays into original multimedia content, MetaStories was a key reason we could move quickly and with limited resources to launch projects like Kevin Sites in the Hot Zone and Richard Bangs Adventures,&amp;quot; said Neil Budde, Yahoo! News General Manager.Brightcove plans to continue to develop, market and distribute MetaStories StoryMaker. The product will be available as a stand alone solution and offered as an integrated component of the Brightcove service.The companies did not disclose financial terms of the acquisition. All MetaStories employees will join Brightcove and remain in the Seattle location.About BrightcoveBrightcove is an open Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. Founded by Internet pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts, Brightcove is a private company led by a management team that includes senior executives from Allaire, Macromedia, ATG, Comcast, Lycos, News Corp., MediaVest, and Discovery Networks. &lt;BR/&gt;&lt;BR/&gt;Brightcove Press Release&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231311" height="1" width="1"/&gt;</description>
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 	 <pubDate>Mon, 20 Mar 2006 00:00:00 EST</pubDate>
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	 <title>Gate Crashers, Online Video Goes Mainstream, Sparking an Industry Land Grab</title>
	 <description>&amp;quot;Start-Ups Such as Brightcove Challenge Google, Yahoo; A Problem for Old Media...Brightcove&amp;apos;s technology makes it easy for any producer -- from home-movie buffs to television networks -- to distribute their videos to multitudes of Web sites. All three parties -- the video&amp;apos;s maker, the site that shows it and Brightcove -- often will share revenue from the resulting advertisements or sales...&amp;apos;In the past, content owners had to rely on gatekeepers like cable companies to get to consumers,&amp;apos; says Jeremy Allaire, Brightcove&amp;apos;s founder...Now they don&amp;apos;t have to do that.&amp;apos;&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Peter Grant, Wall Street Journal&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231312" height="1" width="1"/&gt;</description>
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 	 <pubDate>Tue, 21 Feb 2006 00:00:00 EST</pubDate>
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	 <title>NYT Makes Online Video Push.</title>
	 <description>&amp;quot;The New York Times Company has signed a multi-year deal with Internet TV firm Brightcove to enable the distribution of broadband video content across all of the Times Company&amp;apos;s online properties, as well as the syndication of content to other sites.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Glen Dickson, Broadcast &amp; Cable&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231313" height="1" width="1"/&gt;</description>
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 	 <pubDate>Wed, 8 Feb 2006 00:00:00 EST</pubDate>
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	 <title>The New York Times Company Selects Brightcove to Help Build its Broadband Video Offerings</title>
	 <description>CAMBRIDGE, MASS-February 8, 2006 - The New York Times Company and Brightcove, an Internet TV pioneer, today announced a multi-year agreement that will enable the distribution of broadband video content across all of the Times Company&amp;apos;s online properties, as well as the syndication of content to other sites, reaching an audience of millions with the Brightcove service. &amp;quot;As a diversified media company, we are always looking for new ways to deliver high-quality news, information and entertainment to our readers and viewers,&amp;quot; said Martin Nisenholtz, senior vice president of digital operations, The New York Times Company.  &amp;quot;Brightcove gives us the ability to rapidly expand the amount of high-quality broadband video content we offer across our digital properties, and to easily syndicate selected content to Web affiliates, thereby making our consumer experience both richer and broader in reach, as well as financially attractive.&amp;quot;&amp;quot;The New York Times Company is one of the most well respected media organizations in the world, and they are creating exactly the kind of compelling content that is drawing consumers to Internet TV,&amp;quot; said Jeremy Allaire, founder and chief executive officer of Brightcove.  &amp;quot;The work we are doing with them to distribute that content through broadband channels and syndication networks shows how quickly leading media companies are innovating to take advantage of the new opportunities being created by Internet TV and in the process transforming the whole media landscape.&amp;quot;Brightcove is an on-demand Internet TV service that provides content owners, ranging from national cable networks to traditional print media to independent producers, with a cost-effective way to distribute video through the Internet and build broadband businesses.  Currently, the commercial preview of the Brightcove service is in use by an exclusive group of video publishers that includes Reuters, National Lampoon, and The Oxygen Network.The growth of Internet TV is playing a key role in the convergence of traditional print media with video and TV.  The New York Time Company, with its print, online, and broadcast properties around the world, is uniquely positioned to translate their diverse media assets into successful broadband businesses. The New York Times Company plans to use Brightcove to program and deliver broadband video content throughout its online properties.  Brightcove will make it possible to syndicate video produced for About.com and other Times Company broadband channels to Web affiliates, thus extending the reach of The New York Times Company brands and driving additional traffic to their content. The first New York Times Company business to take advantage of the Brightcove service is About.com, a top 10 Web property used by one out of every five people on the Internet.  The highly successful Web site already offers more than 1.2 million pieces of original content, including their original Video Guide series which debuted in 2004 in their Style channel, rolling out over the past two years to Home &amp;amp; Garden and Gadgets channels. With Brightcove they plan to continue to add to the &amp;quot;how to&amp;quot; video content, extending their video library to include consumer-submitted expert video content beginning in the first half of 2006. About recently launched new About Gadgets videos, which cover the latest electronic devices and technology products as explained by veteran tech reporter Brett Larson.  Mr. Larson, who debuted as About&amp;apos;s Video Guide to Gadgets in July 2005, offers practical advice on topics such as digital cameras features; choosing a cell phone; shopping for headphones; selecting between cable and DSL; and gaming consoles. In addition, they will launch in late February and early March new About Home segments hosted by veteran interior designer and home builder Anne-Marie Barton and a series of About Health segments hosted by Dr. Mona Khanna, MD, MPH, a quadruple board-certified practicing physician and Emmy award-winning medical correspondent. All of this video content will migrate to the Brightcove service. About the New York Times CompanyThe New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune&amp;apos;s 2005 list of America&amp;apos;s Most Admired Companies.  The Company&amp;apos;s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.About BrightcoveBrightcove is an open Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. Founded by Internet pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts, Brightcove is a private company led by a management team that includes senior executives from Allaire, Macromedia, ATG, Comcast, Lycos, News Corp., MediaVest, and Discovery Networks. 			&lt;BR/&gt;&lt;BR/&gt;Multi-Year Deal Will Enable The New York Times Company to Build Broadband Video Channels and Syndicate Video to Web Affiliates with the Brightcove Internet TV Service&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231314" height="1" width="1"/&gt;</description>
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 	 <pubDate>Wed, 8 Feb 2006 00:00:00 EST</pubDate>
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	 <title>Is the Web the New Hollywood?</title>
	 <description>&amp;quot;&amp;apos;In the past people only had the chance to license their content to networks, says Jeremy  Allaire, founder and CEO of Brightcove. &amp;apos;Now that&amp;apos;s not the case&amp;apos;...Brightcove last year began rolling out a publishing and  distribution platform that big and small producers can use to create their own online channels. For instance, this January,  Barrio 305, an online music production company in Miami that creates hip-hop and Hispanic R&amp;amp;B videos, used Brightcove to  create its own channels that it syndicates to other online sites.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Heather Green, BusinessWeek Online&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231315" height="1" width="1"/&gt;</description>
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 	 <pubDate>Mon, 23 Jan 2006 00:00:00 EST</pubDate>
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	 <title>America Online, IAC, Hearst Corp., AND Allen &amp; Company Lead $16 Million Investment in Brightcove</title>
	 <description>CAMBRIDGE, MASS-NOVEMBER 22, 2005 - Brightcove, an Internet TV pioneer, today announced the completion of a major strategic financing round, a groundbreaking video content distribution partnership with AOL, and the appointment of Barry Diller, Chairman and CEO of IAC/InterActiveCorp and Chairman of Expedia, Inc., to the Brightcove Board of Directors. 


AOL (NYSE: TWX), IAC/InterActiveCorp (Nasdaq: IACI), The Hearst Corporation, and Allen &amp;amp; Company LLC have joined with existing Brightcove investors Accel Partners and General Catalyst Partners to invest $16.2 million in Brightcove. The investments complete a Series B financing round that will fuel the company&amp;apos;s growth and the launch of its products and services. 


In a separate industry milestone, Brightcove signed a significant and innovative content distribution agreement with AOL.


&amp;quot;We are thrilled to get both the backing of such a strong group of strategic investors and a major distribution agreement with AOL,&amp;quot; said Jeremy Allaire, Brightcove Chairman and CEO. &amp;quot;The opportunities these investors bring to Brightcove, combined with the relationships we are already developing, put us in an incredible position to deliver our open Internet TV service and realize our mission to transform the media landscape by enabling video publishers to build broadband businesses that reach consumers directly through the Internet.&amp;quot;  
Brightcove offers a complete Internet TV service for video publishers ranging from small independent producers to major media companies who want to build their businesses by distributing and monetizing their video programming through a variety of broadband channels including their own web properties, networks of web affiliates, and other consumer-facing Internet services.


As a result of the content distribution agreement with AOL, the largest investor in the Series B round, video publishers using Brightcove will have the option to syndicate their video content directly to AOL.com (http://www.aol.com), and the companies will market a co-branded version of the Brightcove service as the self-service platform for publishing video on AOL.com. Moreover, through the syndication to AOL, publishers will be able to generate revenue from the advertising and pay media sales of their content on AOL.com and other video gateways on the AOL network of web properties. 


&amp;quot;America Online&amp;apos;s partnership and investment with Brightcove builds on AOL&amp;apos;s existing, industry-leading video offering,&amp;quot; said Jonathan F. Miller, Chairman &amp;amp; CEO of America Online, Inc. &amp;quot;By working with Brightcove, AOL is taking another important step forward in rounding-out our video offerings, providing consumers with a more robust and complete menu to choose from. This initiative, in conjunction with other significant programming partnerships, including our recent AOL-Warner Bros.&amp;apos; &amp;apos;In2TV&amp;apos; announcement, takes AOL.com to a whole new level in this space, helping to advance our goal of being the best destination for video content on the web.&amp;quot;


The partnership with AOL is the first in a series of commercial agreements related to content publishing and distribution of the Brightcove service. Brightcove is working with the other strategic investors as well as a variety of other companies in the industry on a range of commercial opportunities that will bring more content to consumers and expand the reach that Brightcove can give video producers and programmers who want to build Internet TV businesses. 
Brightcove is currently available in an invitation-only commercial preview, which is being used by a variety of publishers ranging from independent producers to large cable broadcasters. Using the open online service, publishers are able to reach consumers through a wide range of broadband channels on the Internet while generating revenue from advertising and pay media sales they control.  Brightcove will be generally available in 2006.


About Brightcove
Brightcove is an open Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. Founded by Internet pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts, Brightcove is a private company led by a management team that includes senior executives from Allaire, Macromedia, ATG, Comcast, Lycos, News Corp., MediaVest, and Discovery Networks. 


			&lt;BR/&gt;&lt;BR/&gt;AOL and Brightcove Sign Video Content Distribution Agreement; Barry Diller Joins Brightcove Board of Directors.&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231316" height="1" width="1"/&gt;</description>
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 	 <pubDate>Tue, 22 Nov 2005 00:00:00 EST</pubDate>
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	 <title>Diller's IAC, AOL to Invest In Web-TV Company</title>
	 <description>&amp;quot;Some of the biggest names in the Internet business, including Time Warner Inc.&amp;apos;s America Online and IAC/InteractiveCorp, are lining up behind Brightcove, a start-up firm that is developing technology that could accelerate the growth of television on the Internet.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Peter Grant, Wall Street Journal&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231318" height="1" width="1"/&gt;</description>
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 	 <pubDate>Mon, 21 Nov 2005 00:00:00 EST</pubDate>
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	 <title>Net TV startup lands $16.2 mln from AOL, IAC</title>
	 <description>&amp;quot;Brightcove, an Internet television startup that helps programmers syndicate shows across the Web and collect money from it, plans to announce on Tuesday it has attracted new high profile investors including AOL and IAC/InterActiveCorp, and a distribution pact with AOL.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Kenneth Li, Reuters&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231320" height="1" width="1"/&gt;</description>
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 	 <pubDate>Mon, 21 Nov 2005 00:00:00 EST</pubDate>
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	 <title>Online Video Service Pairs Up With AOL</title>
	 <description>&amp;quot;The migration of television to the Internet is getting another boost with a deal that gives Web video startup Brightcove Networks Inc. a foothold on AOL&amp;apos;s Web portal.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Mark Jewell, AP&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231329" height="1" width="1"/&gt;</description>
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 	 <pubDate>Mon, 21 Nov 2005 00:00:00 EST</pubDate>
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	 <title>Brightcove's Bright Lights</title>
	 <description>&amp;quot;Some interesting and notable appointments on this first day of ad:tech. Brightcove, an Internet TV service run by Jeremy Allaire, tapped Dina Roman, a former vice president at Discovery Networks, for the position of vice president of national advertising sales, and Adam Gerber, formerly a new media strategist at MediaVest and a friend of the Minute, to the post of vice president of advertising products and strategy.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Tobi Elkin, MediaPost&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231330" height="1" width="1"/&gt;</description>
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 	 <pubDate>Mon, 7 Nov 2005 00:00:00 EST</pubDate>
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	 <title>Advertising Industry Leaders Join Brightcove to Pioneer Development of Internet TV as New Advertising Platform</title>
	 <description>CAMBRIDGE, MASS - NOVEMBER 7, 2005 - Brightcove today announced that two widely recognized advertising industry leaders have joined its management team, and the company has partnered with Publicis Groupe Media Ventures on the development of new advertising and media strategies for Internet TV. 


Brightcove provides an online service that gives video producers and programmers the ability to build Internet TV businesses, many of which will be supported through broadband advertising. To lead its advertising business, Brightcove has assembled a team of proven leaders who have pioneered branded content, online creative, and interactive advertising for global brands that include Procter &amp;amp; Gamble, The New York Times, Discovery Communications, Burger King and more. 


&amp;quot;The advertising industry is changing rapidly, and the emergence of Internet TV promises to give agencies and marketers major new opportunities to distribute brand messages and marketing content that engage consumers in ways that are impossible in traditional TV,&amp;quot; said Jeremy Allaire, founder and CEO of Brightcove. &amp;quot;The advertising executives joining the company understand the significance of this transformation, and we are incredibly excited they will be working with us to help lead the development of Internet TV as an effective advertising and marketing platform.&amp;quot;


Adam Gerber is joining the company as vice president of advertising products and strategy. In that capacity he will be responsible for leading the development of new advertising capabilities in the Brightcove service and participating in the standardization process within the industry. An award winning media veteran, Gerber brings more that 15 years of media and emerging technology experience to the management team. Prior to joining Brightcove, Gerber was senior vice president, director of innovation and strategy at MediaVest Worldwide, where he led emerging media and advanced TV initiatives on behalf of some of the largest global consumer packaged goods marketers including Proctor &amp;amp; Gamble. Gerber has also held positions at DMB&amp;amp;B, J. Walter Thompson, AOL, Ammirati Puris Lintas, and Mediaegde:cia working with Fortune 100 companies including UPS, Unilever, Burger King, and AT&amp;amp;T. Adam has been recognized by Mediaweek as a Media All-Star, and he serves on a number of industry advisory groups and standards committees.


Dina Roman is taking over as vice president of national advertising sales. In this role Roman will be responsible for developing and leading the Brightcove advertising sales team and managing ad operations. Roman comes to Brightcove with 20 years of sales management experience at some of the world&amp;apos;s leading media brands. Most recently, she was vice president-general sales manager of Discovery Communications&amp;apos; interactive efforts, where she developed and led the interactive advertising sales team for six years. Prior to joining Discovery, Dina was regional director, advertising sales and sponsorships at Disney Online.  She got her start in the interactive arena in 1994 at The New York Times Information Services Group, where she and her colleagues developed the original business plans for both The New York Times on the Web and its presence on America Online. Roman started her career at Procter &amp;amp; Gamble, where she helped build sales for many of the company&amp;apos;s most iconic brands.


In addition to the new management hires, Brightcove announced it has partnered with Publicis Groupe Media Ventures. Through the partnership, Brightcove is getting advice and consulting from Publicis Groupe media agencies and clients on the development of new advertising strategies for Internet TV and specific capabilities in the Brightcove service. As part of the partnership, Timothy Hanlon, senior vice president, director - emerging contacts, will be representing Publicis Groupe Media Ventures on the Brightcove Advisory Board.  
Brightcove is building an open advertising platform that any advertiser, advertising agency, or media group can use, and the company will continue to work with any agency or advertiser that wants to use Brightcove to delivery advertising and marketing solutions. 


About Brightcove
Brightcove is an open Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. Founded by Internet pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts, Brightcove is a venture-backed private company led by a management team that includes senior executives from Allaire, Macromedia, ATG, Comcast, Lycos, News Corp., MediaVest, and Discovery Networks. 

			&lt;BR/&gt;&lt;BR/&gt;Adam Gerber, Former MediaVest SVP, and Dina Roman, Former Discovery Networks VP, Join Management Team, and Company Partners with Publicis Groupe Media Ventures&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231331" height="1" width="1"/&gt;</description>
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 	 <pubDate>Mon, 7 Nov 2005 00:00:00 EST</pubDate>
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	 <title>Apple's video jump-start</title>
	 <description>&amp;quot;With ad-supported video taking off, Apple will open the floodgates for everyone from news producers to independent filmmakers to channel video through its distribution. Combined with Brightcove, which will unleash the potential of video streaming, Apple&amp;apos;s podcast downloads will usher in the start of the video Internet.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Ted Schadler and Josh Bernoff, Forrester (via News.com)&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231332" height="1" width="1"/&gt;</description>
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 	 <pubDate>Fri, 14 Oct 2005 00:00:00 EST</pubDate>
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	 <title>TV anytime, anywhere</title>
	 <description>&amp;quot;Myrick, speaking via a Web video connection to a media consolidation conference at Drexel University last month, said he first pitched the series to cable-TV networks. When they did not show much interest, he decided to launch the program on the Web.That prospect was made much easier by a new video publishing software from a Cambridge, Mass., company called Brightcove Inc.Because of Brightcove&amp;apos;s software, Bernoff said, &amp;quot;video will flood the Web, video search will get more powerful, and TV&amp;apos;s exclusive lock on video viewing will waver.&amp;quot;&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Tony Gnoffo, Philadelphia Inquirer&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231333" height="1" width="1"/&gt;</description>
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 	 <pubDate>Fri, 14 Oct 2005 00:00:00 EST</pubDate>
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	 <title>Comcast builds a Mini Internet</title>
	 <description>&amp;quot;But advocates of new TV-distribution technologies question how long programmers will stay loyal to the cable giants. Offering programs and movies on the Web, which is open to all, will be &amp;quot;too compelling from a content owner&amp;apos;s perspective,&amp;quot; compared with being enclosed within Comcast&amp;apos;s proprietary system, argues Jeremy Allaire, founder of Brightcove Inc., a company that helps businesses put TV programs online.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Peter Grant, Wall Street Journal&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231334" height="1" width="1"/&gt;</description>
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 	 <pubDate>Thu, 13 Oct 2005 00:00:00 EST</pubDate>
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	 <title>Online Pioneer Sets Out to Shake Up TV</title>
	 <description>&amp;quot;Jeremy Allaire has a long history of shaking up the established order as an Internet pioneer. Mr. Allaire was an architect of the evolution of Macromedia&amp;apos;s Flash system into a video format that is now second only to Microsoft&amp;apos;s Windows Media platform in popularity for delivering video on the...&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Saul Hansell, New York Times&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231336" height="1" width="1"/&gt;</description>
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 	 <pubDate>Thu, 6 Oct 2005 00:00:00 EST</pubDate>
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	 <title>Smaller Video Producers Seek Audiences on Net</title>
	 <description>&amp;quot;With &amp;apos;Blair Witch,&amp;apos; the Internet was a force in helping us in the marketing department,&amp;quot; Mr. Myrick said. With technology from Brightcove, he said, his video company can &amp;quot;take a show idea, produce it in the spirit of a network series, but keep everything in-house and publish it ourselves over broadband.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Saul Hansell, The New York Times&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231337" height="1" width="1"/&gt;</description>
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 	 <pubDate>Thu, 6 Oct 2005 00:00:00 EST</pubDate>
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	 <title>Online Pioneer Sets Out to Shake Up TV</title>
	 <description>&amp;quot;Look at what Google has done to the world of Web pages,&amp;quot; said Josh Bernoff, an analyst with Forrester Research. &amp;quot;Brightcove may be able to do the same for video programming.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Saul Hansell, The New York Times&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231338" height="1" width="1"/&gt;</description>
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 	 <pubDate>Thu, 6 Oct 2005 00:00:00 EST</pubDate>
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	 <title>About.com Founder, Lycos Gen Counsel, Former Macromedia VP Join Brightcove Board, Exec Team</title>
	 <description>CAMBRIDGE, MASS - OCTOBER 6, 2005 - Brightcove today announced that About.com founder and Internet visionary Scott Kurnit will join its board of directors; former Lycos General Counsel Andrew Feinberg and former Macromedia Vice President Adam Berrey will also join the company&amp;apos;s executive team.

&amp;quot;We continue to add new media veterans who bring experience and vision to Brightcove as we head into to the general release of our Internet TV service in the marketplace,&amp;quot; said Jeremy Allaire, Founder and CEO of Brightcove. &amp;quot;We are committed to transforming the distribution of video and TV programming through the Internet, and we have assembled a team that has the skills and experience to make that vision a reality.&amp;quot; 

Kurnit, a veteran of both the traditional media and Internet industries, brings a proven record of executive leadership and broad experience to the Brightcove board. Most recently, Kurnit founded and served as chairman and CEO of About, Inc. as it grew to a market valuation exceeding $1.5 billion. About.com was acquired this year by The New York Times Company.

During Kurnit&amp;apos;s tenure, About.com was the fifth most visited web property and was first among news, information and entertainment sites. Prior to founding About, Kurnit founded two other companies, led pioneering efforts in interactive TV, and worked in senior positions for a wide range of companies including Warner Communications., Viacom, News Corp., the Public Broadcasting Service, IBM, and MCI.

As vice president of business and legal affairs, Andrew Feinberg will be responsible for all of Brightcove&amp;apos;s legal matters and for supporting the establishment and maintenance of its relationships with its partners, publishers, and consumers.  Prior to joining Brightcove, Feinberg was vice president and general counsel at Lycos, where he headed the company&amp;apos;s legal team. In his capacity as General Counsel, he played a leading role in negotiating and establishing key relationships with companies such as Google, Yahoo, AT&amp;amp;T, and News Corp. Feinberg is also widely recognized for his writing and lecturing on various ecommerce and Internet issues.

Adam Berrey will take the roll of vice president of marketing and strategy, which includes overseeing Brightcove&amp;apos;s product marketing and marketing communications activities. Berrey joins Brightcove from Onfolio where he was president. Prior to Onfolio, Berrey was vice president, marketing at Macromedia where he led the launch of the company&amp;apos;s MX product line. Berrey first worked with Brightcove founder and CEO, Jeremy Allaire, as part of the founding team of Allaire where he served in a variety of marketing and business strategy leadership positions, helping to grow Allaire to more than $100 million in revenue and a successful IPO. 


About Brightcove
Brightcove is an open Internet TV service that puts video producers and programmers in complete control of the distribution and monetization of their media while giving consumers unprecedented choice and control over how and where they use media. Founded by Internet pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts, Brightcove is a venture-backed private company led by a management team that includes senior executives from Allaire, Macromedia, ATG, Comcast, Lycos and News Corp. 

			&lt;BR/&gt;&lt;BR/&gt;Expanded Leadership Team Sets Stage for Introduction Of Company's New Internet Television Service&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231339" height="1" width="1"/&gt;</description>
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 	 <pubDate>Thu, 6 Oct 2005 00:00:00 EST</pubDate>
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	 <title>The Super Network</title>
	 <description>&amp;quot;Yahoo! has already become the Internet home of broadcast fare like Fat Actress and The Apprentice. &amp;quot;They&amp;apos;re clearly thinking of themselves as the fifth network,&amp;quot; says Jeremy Allaire, founder of Brightcove, a Net video distribution startup.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Josh McHugh, Wired&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231340" height="1" width="1"/&gt;</description>
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 	 <pubDate>Thu, 1 Sep 2005 00:00:00 EST</pubDate>
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	 <title>Cable Operators Rush Services To Keep Edge</title>
	 <description>&amp;quot;The other threat to cable from the Internet comes from companies ranging from giants like Microsoft Corp. to start-ups like Akimbo Systems Inc. that are enabling consumers with high-speed Internet connections to download content off the Web onto computers or set-top boxes connected to their TVs. Here too, the amount of possible content is nearly unlimited. Computers with Microsoft&amp;apos;s Media Center software, for example, can show thousands of online movies on a TV screen from such online sources as Movielink and CinemaNow. Late last year, Akimbo began selling a set-top box with an Internet hookup that offers TV content from 125 providers in 50 categories, including video Web logs, or blogs.So far, consumer response to these download services has been lukewarm, partly because viewers haven&amp;apos;t been bowled over by the quality of the content. But demand might pick up as more players start moving additional content from the Web to the TV, notably TiVo Inc.; a venture of SBC and satellite-TV company EchoStar Communications Corp.; and start-ups DaveTV and Brightcove Networks Inc.&amp;quot;Note: Wall Street Journal requires a paid registration.&lt;BR/&gt;&lt;BR/&gt;Peter Grant, Wall Street Journal&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231341" height="1" width="1"/&gt;</description>
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 	 <pubDate>Wed, 27 Jul 2005 00:00:00 EST</pubDate>
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	 <title>Hot List 2005</title>
	 <description>&amp;quot;The Brightcove business model has huge potential because people are increasingly looking for exactly the product or content they want on the Internet, said Will Richmond, president of research firm Broadband Directions. &amp;quot;[Mr. Allaire] is very much trying to overlay consumer behaviors from the Internet onto broadband video.&amp;quot;Note: TVWeek.com requires a free registration.&lt;BR/&gt;&lt;BR/&gt;Daisy Whitney, TV Week&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231342" height="1" width="1"/&gt;</description>
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 	 <pubDate>Sun, 17 Jul 2005 00:00:00 EST</pubDate>
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	 <title>Television Reloaded</title>
	 <description>&amp;quot;Given that future programming will be largely on demand, a &amp;quot;channel&amp;quot; could simply be a periodic video blog, a set of fly-fishing videos or a streamed soft-porn Webcam. &amp;quot;The cost of establishing a traditional programming vehicle and securing distribution is incredibly high,&amp;quot; says Jeremy Allaire, founder of online distributor Brightcove. In the era of Internet television, it will be as simple and cost-effective to create a microchannel as it is to create a Web site.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Steven Levy, Newsweek&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231343" height="1" width="1"/&gt;</description>
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 	 <pubDate>Tue, 24 May 2005 00:00:00 EST</pubDate>
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	 <title>Reinventing TV: Network TV Signs Off. Networked TV Signs On.</title>
	 <description>&amp;quot;That will change over the next decade, as a growing number of television sets, PCs and mobile devices are connected to what Jeremy Allaire, the founder of Brightcove, has dubbed &amp;quot;the Internet of video.&amp;quot; Plugging TV into IP rather than into a terrestrial cable system or a fleet of geosynchronous satellites, could redeem - or at least reinvigorate - the medium. The hermetically sealed world of television is about to be cracked open and rewired, transformed into an open publishing platform as a variety of new devices and services emerge to make independent video content easier - and perhaps even profitable - to produce and distribute to smaller subsets of the population.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Scott Kirsner, Release 1.0&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231344" height="1" width="1"/&gt;</description>
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 	 <pubDate>Wed, 18 May 2005 00:00:00 EST</pubDate>
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	 <title>TV's future promises to be eclectic</title>
	 <description>&amp;quot;It&amp;apos;s the type of show - niche programming to please any taste or whim - we&amp;apos;ll be seeing much more now that broadband Internet has finally become a more reliable conduit for the delivery of broadcast-quality video.A number of startups are promoting this sort of &amp;quot;narrowcasting.&amp;quot; Theirs is a vision of a video universe of endless variety that will dwarf traditional television and pay-per-view offerings even as new players - regional Bell phone companies among them - emerge to vie for viewers with cable, satellite and other providers.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Mark Jewell (AP), The Seattle Times&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231345" height="1" width="1"/&gt;</description>
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 	 <pubDate>Mon, 16 May 2005 00:00:00 EST</pubDate>
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	 <title>Internet TV Age Is Dawning</title>
	 <description>&amp;quot;One premise behind Internet TV start-ups is that the cost of distributing video over the Internet to those wanting to watch a particular program is much lower than broadcasting shows to millions of homes simultaneously, regardless of who actually sees them. The theory is that many special-interest shows might prove economical for the first time, while others already recorded might find fresh audiences.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Leslie Walker, The Washinton Post&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231346" height="1" width="1"/&gt;</description>
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 	 <pubDate>Fri, 29 Apr 2005 00:00:00 EST</pubDate>
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	 <title>Search engines, startup media sites dream of becoming video hubs</title>
	 <description>&amp;quot;John Battelle, author of the forthcoming book, &amp;quot;The Search,&amp;quot; and the Searchblog, says that at least now the entertainment industry sees the opportunity.&amp;quot;They didn&amp;apos;t see it with Napster, but they see it now,&amp;quot; Battelle said. &amp;quot;They know that there are copies of &amp;apos;I Love Lucy&amp;apos; in the content archives somewhere. Each one of those could become annuities that are worth hundreds of thousands of dollars, because of the power of &amp;apos;The Long Tail.&amp;apos; But they&amp;apos;re afraid that [we&amp;apos;d] be swapping our copies of &amp;apos;I Love Lucy&amp;apos; on the Web. Most of these solutions claim to do that with some flavor of DRM. But if they cut off the forces of participation and the forces of many, it ain&amp;apos;t gonna take.&amp;quot;&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Mark Glaser, Online Journalism Review&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231347" height="1" width="1"/&gt;</description>
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 	 <pubDate>Tue, 26 Apr 2005 00:00:00 EST</pubDate>
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	 <title>Search giants court TiVo</title>
	 <description>&amp;quot;Any new Web-based video service TiVo develops will also face some stiff competition. Companies such as Akimbo, Brightcove.com and iFilm.com want to help give independent videos new distribution onto the television. Akimbo, whose set-top box lets people watch thousands of shows from the Internet on their television set, hopes to eventually partner with cable companies or set-top-box manufacturers to plug in its service similar to that of TiVo&amp;apos;s. The difference in the two strategies is that TiVo does not want to license or own the content it distributes, at least for now. And Akimbo has yet to develop a substantial subscriber base.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Stefanie Olsen, News.com&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231348" height="1" width="1"/&gt;</description>
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 	 <pubDate>Mon, 18 Apr 2005 00:00:00 EST</pubDate>
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	 <title>Yahoo eyes Hollywood</title>
	 <description>&amp;quot;It all speaks to Yahoo executives&amp;apos; excitement about &amp;quot;micropublishing&amp;quot; letting the portal&amp;apos;s users create content attractive to fellow users that will encourage people to hang around in Yahoo&amp;apos;s virtual world.It&amp;apos;s a vision shared by others who see a future where people aren&amp;apos;t just passive viewers of content but participate in creating the &amp;quot;TV shows&amp;quot; of tomorrow.One company built on the concept is Brightcove, a startup that envisions a day when &amp;quot;Internet Television&amp;quot; offers thousands of channels of content, some produced by traditional TV companies and much produced by individuals as the cost of digital cameras and editing tools drops.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Gary Gentile, AP/CNN&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231349" height="1" width="1"/&gt;</description>
     <link>http://feeds.brightcove.com/~r/bc_pressreleases/~3/196231349/press_releases.cfm</link>
 	 <pubDate>Sun, 3 Apr 2005 00:00:00 EST</pubDate>
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	 <title>Brightcove: It's Foggy Now...</title>
	 <description>&amp;quot;Online television and video distribution has been a dream for quite awhile now, but efforts to make it a reality have hit stumbling blocks along the way. Jeremy Allaire is betting that the climate is finally right and has launched Brightcove, Inc to enable content publishers and producers to offer their work to consumers via the Internet.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Kinley Levack, Streamingmedia.com&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231350" height="1" width="1"/&gt;</description>
     <link>http://feeds.brightcove.com/~r/bc_pressreleases/~3/196231350/press_releases.cfm</link>
 	 <pubDate>Wed, 23 Mar 2005 00:00:00 EST</pubDate>
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	 <title>TV's future down the phone line</title>
	 <description>&amp;quot;IPTV is about more than telcos though. There are several web-based offerings that aim to put control in the hands of the consumer by exploiting the net&amp;apos;s power.
Jeremy Allaire, chief of Brightcove, told the BBC News website that it will be a flavour of IPTV that is about harnessing the web as a &amp;quot;channel.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Jo Twist, BBC News&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231351" height="1" width="1"/&gt;</description>
     <link>http://feeds.brightcove.com/~r/bc_pressreleases/~3/196231351/press_releases.cfm</link>
 	 <pubDate>Mon, 14 Mar 2005 00:00:00 EST</pubDate>
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	 <title>Home Front</title>
	 <description>&amp;quot;A new entrant, unveiled just last week, is a Cambridge, Mass.-based company called BrightCove, which received
$5.5 million in funding from venture firms Accel Partners and General Catalyst Partners. BrightCove will
offer a standards-based device-independent way to link consumers to video content over the Web.&amp;quot;Note: Barron&amp;apos;s Online requires a paid subscription.&lt;BR/&gt;&lt;BR/&gt;Eric J. Savitz, Barron's&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231352" height="1" width="1"/&gt;</description>
     <link>http://feeds.brightcove.com/~r/bc_pressreleases/~3/196231352/press_releases.cfm</link>
 	 <pubDate>Mon, 7 Mar 2005 00:00:00 EST</pubDate>
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	 <title>Allaire's new idea: Internet content to TV set</title>
	 <description>&amp;quot;Brightcove, which expects to release its product later this year, joins a hot but increasingly crowded field of young companies using the Internet to distribute all sorts of on-demand videos.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Jay Fitzgerald, Boston Herald&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231353" height="1" width="1"/&gt;</description>
     <link>http://feeds.brightcove.com/~r/bc_pressreleases/~3/196231353/press_releases.cfm</link>
 	 <pubDate>Wed, 2 Mar 2005 00:00:00 EST</pubDate>
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	 <title>Bodcasting</title>
	 <description>&amp;quot;Splash! Fwoop! Znorf. It&amp;apos;s the sound of nextgen RSS plays parachuting into the Valley, Rte. 128, and everywhere there&amp;apos;s a broadband connection. Odeo, Brightcove, ourmedia, the Times&amp;amp;reg; by this time next spring the forest will be thick with bees circling in search of unpolinated flowers. The RSS Bubble is here.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Steve Gillmor, ZDNet&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231354" height="1" width="1"/&gt;</description>
     <link>http://feeds.brightcove.com/~r/bc_pressreleases/~3/196231354/press_releases.cfm</link>
 	 <pubDate>Tue, 1 Mar 2005 00:00:00 EST</pubDate>
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	 <title>Cable, Internet and Satellite Leaders Unite to 
Pioneer Service for Online Television and Video Distribution</title>
	 <description>CAMBRIDGE, MASS - MARCH 1, 2005 - With executive leaders from the cable, Internet and satellite markets, Brightcove, Inc., was today unveiled as a new online television and video distribution company where mainstream and emerging video content publishers and programmers can offer their products directly to consumers over the Internet.Brightcove was established to take advantage of the convergence of the Internet and television, a trend that is spawning the birth of hundreds of thousands of individual programs and channels online. The company will provide an online service that offers video publishers and programmers an Internet distribution channel for their products and will offer consumers a rich set of services for accessing and using this programming. Brightcove executives bring more than 40 years of successful experience from companies such as Allaire, ATG, British Sky Broadcasting (BskyB), Comcast, Macromedia and News Corporation.&amp;quot;From production and distribution to marketing and viewing, television&amp;apos;s business model is undergoing a significant transformation,&amp;quot; said Jeremy Allaire, founder and CEO of Brightcove. &amp;quot;We are working towards a world where television and video production and distribution are much more democratized and where a creative spark, a camera, and a computer are all it takes to put television programming before the eyes of the consumer. Hundreds of mainstream video providers will make this transition, and thousands more will be born.&amp;quot;Brightcove also announced today that it has closed $5.5 million in Series A funding from General Catalyst Partners and Accel Partners. The funding will be used for product and service development, business development, recruiting and general operations.Television and the Internet Converge The market for Internet television and online video is growing significantly, as demonstrated by trends such as:	-Global adoption of broadband Internet connectivity, creating an unencumbered distribution pipe for high-quality media; 	-The proliferation of home networking, connecting multiple PCs, TVs, and other devices to the network;	-The development of rich media formats that provide a quality and secure viewing experience for video across any number of devices; 	-The growth of portable devices capable of carrying Internet-based video programming; 	-The rapid growth in streaming video and online video and rich media advertising; 	-The diminishing cost of producing quality commercial video products using inexpensive PC workstations and softwareThe landscape emerging from these trends is one that looks very much like the Web and Internet consumers use today; a world of open file formats and platforms available to anyone, unencumbered by physical, geographic or monopolistic constraints. Many of the thousands of companies involved in the production, packaging and distribution of television will make this shift, and many more will emerge, creating an explosion in original video programming.Brightcove is being launched to capitalize on these converging trends and provide a service that will offer television and video publishers and programmers an Internet distribution channel for their products; and will offer consumers a rich set of services for accessing and using this programming. The Brightcove service will integrate into the broad Internet content ecosystem, and enable and service publishers of all sizes - from video bloggers, to broadcast and VOD startups, to established cable programmers.&amp;quot;I haven&amp;apos;t yet seen any of these startups straddle the whole value chain, and Brightcove might be among the first,&amp;quot; said Rafat Ali, Publisher and Editor of Paidcontent.org. &amp;quot;A consumer video service, a back end service, and other allied services needed for everyone from small publishers, like bloggers, to small-to-mid sized media companies and on line VOD startups, to develop and distribute video easily and cost-effectively. In essence, an open-publishing model.&amp;quot; The Brightcove TeamLed by Allaire, the former chief technology officer of Macromedia and co-founder of Allaire Corp, the Brightcove founding team has more than 40 years of combined experience and successful leadership in: 	-E-commerce, content management and personalization 	-Rich media platforms 	-Broadband consumer services 	-Cable and Satellite video distributionAs part of the Series A financing, Jim Breyer of Accel Partners and David Orfao of General Catalyst Partners will be joining Brightcove&amp;apos;s board of directors. Breyer and Orfao bring more than 20 years of experience building and supporting successful, industry leading entities including Lotus, Apple, Macromedia, Real Networks, Wal-Mart and Allaire Corp. About Brightcove Located in Cambridge, Mass., Brightcove develops services that offer television and video publishers and programmers an Internet-based distribution channel for their television products, as well as a consumer facing service for accessing and using this programming. &lt;BR/&gt;&lt;BR/&gt;Company Launches with $5.5 Million Series A Funding from General Catalyst Partners and Accel Partners&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231355" height="1" width="1"/&gt;</description>
     <link>http://feeds.brightcove.com/~r/bc_pressreleases/~3/196231355/press_releases.cfm</link>
 	 <pubDate>Tue, 1 Mar 2005 00:00:00 EST</pubDate>
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	 <title>Net entrepreneur Allaire to unveil video-download company</title>
	 <description>&amp;quot;Cambridge entrepreneur Jeremy Allaire, whose Cold Fusion software became a standard tool for website development in the 1990s, is unveiling a company that he hopes will make Internet movie downloads a standard feature on home TV sets. &amp;apos;We&amp;apos;re going to build a service that marries what the Internet does really well, with television,&amp;apos; said Allaire about his new venture.... The Brightcove business model is different from that of rivals like Akimbo Systems and Dave Networks Inc., which provide their own set-top devices for capturing and playing back the videos.... Esther Dyson, editor of the technology newsletter Release 1.0, is impressed with the Brightcove concept. &amp;apos;I think it&amp;apos;s brilliant,&amp;apos; said Dyson. She compared it to the way Amazon.com lets independent business people sell their products on their own websites by linking to the Amazon network.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Hiawatha Bray, Boston Globe&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231356" height="1" width="1"/&gt;</description>
     <link>http://feeds.brightcove.com/~r/bc_pressreleases/~3/196231356/press_releases.cfm</link>
 	 <pubDate>Mon, 28 Feb 2005 00:00:00 EST</pubDate>
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	 <title>Jeremy Allaire to launch Brightcove</title>
	 <description>&amp;quot;Jeremy Allaire, one of the key people behind ColdFusion and a co-founder of Allaire Corp (later sold to Macromedia), is lifting the veil on his mysterious new venture: an IP video startup called Brightcove formed to encourage democratization of video production and distribution. The Cambridge-based company wants a hand in all facets of IP video or Internet TV -- creation, delivery and monetization....From what I saw, tons of cool stuff with Flash and Windows Media platforms...(He guest blogged for us last year, and wrote at length on IP video). My impression: think of it as RealNetworks done right with a consumer video service, a backend service, and other allied services needed for everyone from small publishers, like bloggers, to small-to-mid sized media companies and online VOD startups, develop and distribute video easily and cost-effectively. In essence, an open-publishing model.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Rafat Ali, PaidContent.org&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231357" height="1" width="1"/&gt;</description>
     <link>http://feeds.brightcove.com/~r/bc_pressreleases/~3/196231357/press_releases.cfm</link>
 	 <pubDate>Sun, 27 Feb 2005 00:00:00 EST</pubDate>
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	 <title>Boston techies envision TV's on-demand future</title>
	 <description>&amp;quot;In the mid-1990s, Allaire&amp;apos;s first company, Allaire Corp., helped to simplify the process of building and maintaining a website. Last year, Allaire joined the Cambridge venture capital firm General Catalyst as technologist-in-residence. Now, he&amp;apos;s starting a company with backing from General Catalyst. He won&amp;apos;t say much, but he&amp;apos;s interested in what he calls the democratization of video. &amp;quot;We have this situation where the number of people who can produce video programming is poised to explode, with inexpensive digital cameras and editing tools, and the existing distribution systems can&amp;apos;t support it,&amp;quot; he says. &amp;quot;You can&amp;apos;t have 100,000 people producing shows for cable television. The only thing that can support it is the Internet.&amp;quot; We&amp;apos;re all familiar with the Internet of text. Coming soon: the Internet of video.&amp;quot;&lt;BR/&gt;&lt;BR/&gt;Scott Kirsner, The Boston Globe&lt;img src="http://feeds.brightcove.com/~r/bc_pressreleases/~4/196231358" height="1" width="1"/&gt;</description>
     <link>http://feeds.brightcove.com/~r/bc_pressreleases/~3/196231358/press_releases.cfm</link>
 	 <pubDate>Mon, 6 Dec 2004 00:00:00 EST</pubDate>
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